Andy Gilmore’s kaleidoscopic illustrations
Discovered a kaleidoscope app for iPhone, kaleido free. It’s very basic, any recommendations?Update just found Kaleidomatic
From reading about this campaign it seems very confused.
A&F are blatantly honest that they only want good (read as skinny) looking people in their clothes, they don’t want to be a ‘vanilla’ brand, according to CEO Mike Jeffries.
However Greg Karber seem to think a customer should agree with the brands ambition and not just like particular items of clothing, in this case if one does not they should simply give the clothes away to the homeless.
I don’t understand what this achieves, it’s basically saying that the clothes are good quality and should be worn by those who agree with the brand or have no choice but to wear anything else.
What about a homeless person who doesn’t agree with A&F’s as a brand?.
A more influential and violent campaign maybe to shred the clothes and tie them in public places or to A&F shops, I think it would send a sterner message and have a more destructive quality to the brand rather than making a mockery of homeless people and their necessity to make do.
perhaps Karber would disagree as he would like to develop his image as ‘an altruistic journalist with a social conscience’.
I guess A&F and Karber are both concerned about optics.
Personally, I don’t wear any A&F, I find the clothes and their style boring and worn out.
A sunny afternoon, Walking to the sound of my favourite tune.